Supporting the Blue

A public awareness and education campaign to promote positive messaging about our nation's law enforcement

In conjunction with the Department of Justice’s Bureau of Justice Assistance (DOJ/BJA), the National Sheriffs' Association, MovementForward, Inc., the National Organization of Black Law Enforcement Executives, Branson Ink, and Off the Record Strategies are working to develop and deliver a campaign in key target U.S. markets. This campaign takes a multi-pronged approach that simultaneously uses various media outlets and community outreach and engagement through local faith groups to educate the general public about law enforcement and to promote positive messaging about our nation’s law enforcement in support of the mission of the DOJ/BJA.

The Supporting the Blue campaign highlights the challenges faced by law enforcement, instances of true heroism, the noble calling of the profession, the sacrifices made in the profession, and the complexities of being and performing as a law enforcement officer Concerned with the rising number of officer fatalities both on and off the job, BJA developed this grant program to spotlight ways to increase public understanding of the challenges faced by law enforcement and encourage proactive partnerships and relationship building between law enforcement and their local community, thereby improving officer safety.

The goal is to find effective ways for law enforcement to reach out, communicate and engage with their local communities on a personal level to create better understanding of each other and to forge strong bonds in order to create a safer, healthier environment for everyone.

Learn more about the STB campaign as well as other similiar projects in this video from the IACP Symposium on Law Enforcement and Media Outreach:

Project Cities

Athens, GA
Indianapolis, IN
Portland, OR
Tucson, AZ
Dallas, TX

Project Deliverables